The Story Hook System

Write a Hook That Stops the Scroll

Create a story hook that captures attention, builds curiosity, and makes readers want to read your book in one sentence.

Write a clear, compelling story hook for your book (with live feedback during the workshop!)

Templates and tools to create multiple variations to test on social media

Create customized reader personas so your hook speaks directly to your ideal readers

Fill-in-the-blanks Story Hook System Worksheets to reuse for every book you launch

Monthly live 90-min workshops to get hands-on instruction and feedback

When you became an author, you wanted to write and tell stories. 


You didn’t realize you’d also have to: 


  • Build a platform 
  • Grow an email list 
  • Master the elevator pitch 
  • And find 97 ways to talk about your book just to get people to care 

 

And the worst part? You’ve tried. You’ve posted. You’ve shared. 


You did what the “experts” said… and it still feels like no one’s listening. 


The problem isn’t your book. Social media is loud and if you can’t capture attention in one sentence, your book gets ignored—even by people who would love it.

That’s why I created the Story Hook System 

A 90-minute, hands-on workshop that shows you how to: 

  • Craft a one-sentence hook that makes readers care Stop summarizing and start compelling curiosity 
  • Tailor your hook to your ideal reader persona 
  • Test your hooks on social media for clicks and engagement 
  • Feel confident promoting your book without sounding salesy or weird
What Authors are Saying About the Story Hook System

""Before this workshop, I was summarizing my book and getting 27–40 views on my posts. Once I used the Story Hook System, my posts are getting 400 views! Total difference!" - Ta'Shay, Children's Book Author

Ta'Shay
Children's book author

"I attended the replay of this workshop yesterday and found it SO helpful! Thank you for putting this together." 

Katie
Author
"Now I need to go back and change my hooks for the first book and keep this in mind for the current 3rd book in the series."
Linda 
Children's book author

"Aut dicta commodi nostrum quidem delectus molestiae ad et ex odit."

Samantha
CEO / Founder

Mollitia corporis ratione!

Hi! I'm Lisa Ferland :-)


I am an author, crowdfunding coach, and data-driven book marketing strategist who has helped authors raise over $1.5M through reward-based crowdfunding.


I've been at this since 2017 and have seen social media evolve RAPIDLY and have guided hundreds of writers to refine their messaging, build audiences, and launch with confidence. 


I'm here to share with you what has worked for my author clients across all genres - children's books, cozy fantasy novelists, travel writer memoirists, and self-help gurus - so that you can shortcut your learning and get your book in front of more readers.

Ready to get more readers?

Lifetime access to every Story Hook System workshop + all materials and updates is only a click away

Story Hook System - 90-Min Live Workshop$27

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